In marketing, product demonstrations (or "demo" in short) are promotions where products are shown to potential customers. The purpose of the demonstration was to introduce customers to the product in the hope that they would buy the item.
Products offered for example during this demonstration may include new products, new versions of existing products or products that have recently been introduced to new commercial markets.
Video Product demonstration
In store
In-store demos are usually done at major retail locations, such as supermarkets, department or discount stores, or in shopping centers. Products promoted in the shop demo may be food and beverages, food preparation kits, household products, personal care items, or sometimes other items. Samples that are distributed can be pre-assembled packages for demonstrations, or put up on site by protesters. Some demonstrations involve the distribution of ready-to-eat foods, which require demonstrators to bring equipment such as microwave ovens or hot plates to the premises.
Often, coupons for products are distributed as part of the demonstration. Some demonstrations consist only of coupon distributions.
Demonstrators may be employees of the shop where demonstrations are conducted, employees or producers of products, or independent contractors working for temporary agents. Most are not trained to find customers who are likely to buy products.
Benefits
In-store demos allow potential customers to touch or taste the product before buying.
History
In the mid-1950s Ron Popeil stated that "I work at a Woolworth store in Chicago selling Chop-O-Matic, standing eight or 10 hours a day, I'll be doing six demonstrations per hour, my strings so tense that I do not want to talk to anyone when the day is over. "The concept of in-store demonstrations began booming in the 1980s.
Maps Product demonstration
Home page
Seller door-to-door, and by-sales promise demonstrating products like Tupperware, encyclopaedia, vacuums, and carpet stain remover.
Trade show
Prototypes are often shown in trade shows, and are called "tech demos".
Exhibition
Product demonstrations have been a staple of the country's exhibition for many years.
Television
The first product demonstration in a format that would later be called infomercials was associated with a demonstration of the Vitamix 1949 blender.
Roadside
Many countries around the world do not place legal restrictions on outside product marketing and demonstrations. Salespeople create temporary sites to demonstrate their merchandise to attract sales.
China
A wide range of products is demonstrated on the roadside throughout China. These products include frying pans, induction cookers, rubber gloves, vegetable peels and cutters, stain remover, and knives.
United States
Though rare these days, street demonstrations are everywhere in places like Boardwalk in Atlantic City.
Video
Included with the purchase, the video on the DVD disc may be provided which indicates the use of the product.
Demonstrations of video products can also be found on the Internet on the company homepage or on a hosting website such as YouTube. One noteworthy example is the viral video of Will It Blend? demonstrating Blendtec blender.
Music Tools
Video demonstration of the product becomes increasingly important for the sale of musical equipment. With the increase in online shopping, there are fewer opportunities to try the product before buying. It has special problems for music equipment that, unlike other technologies, the resulting sound quality may come down to a more personal preference and may not be closely related to specific product specifications.
YouTube is one of the main hosts of music video equipment, and channels can be run by retailers, publishers, musicians, or even the manufacturers themselves. With the decline in music sales, demonstration videos have become an additional source of income for full-time musicians, with artists like Rob Chapman (musician, 1975) having more than 400,000 customers.
See also
- Trafficker (trading)
- Marketing freebie
- Wine tasting
References
Source of the article : Wikipedia
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