Apple Music is a music and video streaming service developed by Apple Inc. Users choose music to stream to their devices on demand, or they can listen to existing, curated playlists. This service also includes Internet radio station Beats 1, which broadcasts live to over 100 countries 24 hours a day. This service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New customers get a free trial period of three months before the service becomes paid only.
Originally a music service, Apple Music began to evolve into video in 2016. Executive Jimmy Iovine has stated that the intention for this service is to become a "cultural platform", and Apple is reportedly wanting this service to be "pop department store for pop culture". The company is actively investing heavily in the production and purchase of video content, both in music videos and concert recordings that support music releases, as well as web series and feature films.
The original iOS version of Apple Music received mixed reviews, with criticism directed to user interfaces that were considered "not intuitive" and "messy". It receives praise for the curation of the playlist. In iOS 10, this app receives a significant redesign, which receives most positive reviews for updated interfaces with less clutter, better navigation, and greater emphasis on user libraries. Apple's use of iCloud for technology that tries to match songs uploaded to those found in the service causes significant problems for some users, with duplicate tracks, lost tracks, and sync issues, which Apple does not provide comments or acknowledgments. It also receives criticism for reportedly deleting the user's local music, even though the publication does not agree with the cause. In the first year, a user-uploaded content report was replaced by a version that was locked in digital rights management, a problem that was later fixed. In addition, the use of Apple Music's exclusive album led to reactions and criticism from record labels, which prompted the company to reduce its exclusivity efforts.
Apple Music quickly gained popularity after it was launched, passing the milestone of 10 million subscribers after just six months. There are 40 million subscribers as of April 2018.
Video Apple Music
Description
Apple Music lets users choose music to stream to their devices on demand. They can also listen to playlists curated by "music experts".
Beats 1, a 24-hour radio station service led by DJ Zane Lowe, broadcasts in over 100 countries. This service is free for all users, even without Apple Music subscriptions.
In iOS 10, the Apple Music app has multiple tabs. "Library" shows the user's music collection, with the option to view songs by "Playlists", "Artists", "Albums", "Songs" or "Music Downloads." This tab also shows the music you just added to the library. The "For You" section recommends music to users. Human expert choice complements the algorithmic curation. "Browse" shows new album releases from popular artists, as well as categories, including "New Music", "Playlist Set," "Videos", "Top Charts" and "Genres." The "Radio" tab incorporates several aspects of iTunes Radio, such as ad-supported stations that play genre-specific music or are related to the artist, depending on user preferences. The "Search" tab has a search box, as well as a list of recent user searches and an overall search trend that occurs on the service.
On iOS 11, Apple Music users can create profiles and share music with their friends. A dedicated "listening buddy" section aims to create a social environment, and the new "Next Facebook" list allows other users to control the music to play.
This service is compatible with iOS devices running version 8.4 or later, iTunes version 12.2 or later on macros or on Windows PCs, on Apple Watch and Apple TV. It is also available for Android devices.
Maps Apple Music
History
Get started
Before Apple Music, iPod and iTunes the company was known for "revolutionizing digital music". Former Apple CEO Steve Jobs is known to oppose the idea of ​​a music subscription service. When Apple purchased Beats Electronics audio equipment maker in 2014, Apple acquired ownership of Beats Music, Beats Music, and made Beats Music CEO Ian Rogers responsible for iTunes Radio services. Business Insider later reported that Apple plans to merge the two services together. Apple also hired the famous British radio DJ Zane Lowe to serve as a music curator.
After a period of rumor and anticipation, Sony Music CEO Doug Morris confirmed on June 7, 2015, that Apple has plans to announce its music streaming service, saying "It happens tomorrow", with a launch at the end of the month. Morris stressed several times that he prefers paid streaming compared to ad-supported, from a financial perspective. Furthermore, Morris said he expects the service to be a "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$ 178 billion in banks and they have 800 million credit cards in iTunes." compared to Spotify, which "never really advertised for never being profitable". Morris further stated that "Apple will promote this like a crazy person and I think it will have a halo effect on the streaming business.The tide will lift all ships.This is the beginning of an amazing moment for our industry".
The royalty payment policy
Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter that publicly criticized Apple's decision not to replace the artist during a three-month free trial period and announced that he would hold his album 1989 of service. He said the policy was "unfair" because "Apple Music will not pay writers, producers, or artists for three months". British independent label Beggars Group also criticized a three-month trial period, saying it was struggling "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs".
The day after Swift's letter, Apple's Senior Vice President for Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "would pay the artist to stream even during the free trial period." On Twitter, Swift writes "After this week's events, I decided to make 1989 at Apple Music... and with pleasure". He concluded that it was "the first time it felt right in my stomach to stream my album".
Record cartel label
In negotiations with record labels for new services, Apple allegedly attempted to push record labels to pull their content from ad-supported free service levels like Spotify to drive Apple Music adoption, and offered incentives for Universal Music Group to withdraw its content from YouTube. The US Department of Justice and the Federal Trade Commission launched an investigation into the alleged cartel in May 2015.
Announcements and launch
The announcement came as a signature "one more thing..." revealed at the Apple conference. Hip hop artist Drake appeared on stage at the announcement event to describe how he used the Connect platform, and Apple then emphasized how "unnamed artists can share their music on Connect, too", unlike the iTunes Store, where independent small artists find it difficult to participate.
Apple Music was launched on June 30, 2015, in 100 countries. New users receive a three-month free trial subscription, which changes to a monthly fee after three months. Family packages allow six users to share subscriptions at a reduced rate. Initially Apple tried to enter the market with lower prices for services, but the music industry rejected the plan. This service debuted as an updated Music app on iOS 8.4 update. Apple TV and Android device support is planned for the 2015 "autumn" launch. A previously unreleased song by Pharrell Williams, titled "Freedom", is used in promotional materials and announced as an exclusive release on the launch of the service. The "History of Sound" advert for the launch of Apple Music service that soundtracked by the song There Is No Light by Wildbirds & amp; Peacedrums, from their 2009 album The Snake . Once launched, Beats Music subscriptions and playlists are migrated to Apple Music, and the service is stopped.
In May 2016, student membership was announced, which discounted the regular subscription price by 50%. The student plan was initially only available to eligible students in the United States, United Kingdom, Germany, Denmark, Ireland, Australia and New Zealand, but expanded to 25 additional countries in November 2016.
In February 2016, Music Business Worldwide reported that, with Apple Music being launched in Turkey and Taiwan in the previous week, the service was available in 113 countries. The publication further writes that these countries are responsible for 59 areas competing with the Spotify service. In August 2016, Apple Music was launched in Israel and South Korea.
User growth
In January 2016, Fortune reported that, six months after launch, Apple Music had reached 10 million paying customers, having spent six months reaching the same customer base that took streaming music streaming service, Spotify six years. This customer base increased to 11 million subscribers in February, 13 million in April, 15 million in June, 17 million in September, 20 million in December, 27 million in June 2017, 36 million in February 2018, 38 million in March 2018 (just five weeks after the previous milestone), and in April 2018 the service surpassed 40 million subscribers, adding 2 million subscribers in just one month.
Evolution into video
In October 2015, Drake and Apple signed an agreement to release a music video for "Hotline Bling" exclusively at Apple Music. In December, Apple released a documentary of Swift Taylor's exclusive tour, called 1989 World Tour , at Apple Music. In February 2016, The Hollywood Reporter reported that Dr. Dre will star in and the executive produces a "dark autobiographical semi play" called Vital Signs . Production is described as "Apple's first television series". Records later reported a few days later that the production announcement. Dre is an attempt to "extend Apple Music" in a promotional way rather than Apple actively exploring original television content. Citing Apple's deal with Drake and Swift in October and December 2015, respectively, this report refers to Twitter users who describe Apple's efforts as "content marketing".
In July 2016, Apple bought Carpool Karaoke from The Late Late Show with James Corden , with Variety writing that Apple plans to distribute the series via Apple Music. The Apple adaptation of the series was originally supposed to be premier in April 2017, but was postponed without explanation. The series actually aired on August 8, 2017.
In January 2017, The Wall Street Journal reported that Apple is exploring original video content, including its own television series and movies. A few days later, Apple Music executive Jimmy Iovine confirmed reports of a move to the video, and in February, he announced that Apple Music would launch the first two television-style series in 2017, aiming to turn Apple Music into a "cultural platform". In March, The Information reported that Apple recently hired several people to help develop its video platform, including YouTube product manager Shiva Rajaraman. In April, it was announced that Apple Music would be the exclusive home for the Sean Combs documentary "Can not Stop, Will not Stop: A Bad Boy Story", which aired on June 25th. On the same day, Bloomberg Businessweek reported that Will.i.am artist will make a reality show for Apple Music, in an effort to turn service into a "one-stop shop for pop culture". The reality show is then downgraded to be called Planet of the Apps , and will focus on the "app economy". The series has transmitted 100 developers, and aired on June 6, 2017.
In June 2017, Apple hired two television executives from Sony, specifically Jamie Erlicht and Zack Van Amburg. The two have jointly held the title of "President" at Sony, and have helped develop the event including Breaking Bad and Shark Tank . This appointment was recorded by the media as another significant effort by Apple to expand into the original video production. In early December 2017, Apple hired Michelle Lee, a veteran of programming, as a creative executive of Apple's original video team, and a few days later, also hired Philip Matthys and Jennifer Wang Grazier from Hulu and Legendary Entertainment.
Other developments
In November 2015, Apple released the Android version of Apple Music, mentioned by reporters as Apple's first "real" or "user-centric" Android app. This app was updated in April 2017 to match the iOS 10 service design.
In August 2016, Bloomberg announced that Bloomberg Radio service will be available on Apple Music in more than 100 countries worldwide. The radio channel features global business and financial news coverage from Bloomberg journalists 24 hours a day.
Apple has added a personalized music playlist to the service, with the launch of "My New Music Mix" in September 2016, and the launch of "My Chill Mix" in June 2017.
Production library
Series
Featured movie
Reception
Apple Music received mixed reviews at launch. Among the critics, reviewers wrote that the user interface is "not intuitive", and "humiliating and confusing mess". They also write about the battery problem. However, the service was praised for its clever functionality. Christina Warren of Mashable notes the emphasis on the curation of human at Apple Music, shows various human curated radio stations and the accuracy of curated playlists recommended for users in the "For Me" section. The author concludes that "[Section] For myself has made me excited about music for the first time in a long time." Sam Machkovech of Ars Technica wrote that Apple's emphasis on the participation of unsigned artists in the Connect feature could be an attempt to restore the company's old reputation as a "tastemaker" in the mid-2000s.
The main redesign of Apple Music on iOS 10 received more positive reviews. Caitlin McGarry from Macworld praised Apple for "cleaning up the mess, reconsidering navigation tools, putting your library in front and center, and adding algorithmically created playlists to Spotify." He noted a larger font, a large amount of white space, and he welcomed changes to various functions, concluding with the statement that "Redesigning Apple Music is a major improvement over previous incarnations, and a clear sign that Apple is listening to its customers". However, another editor of Macworld, Oscar Raymundo, criticized the new design, writing that "Apple Music on iOS 10 is not as elegant or intuitive as Apple promised." Music services add more unnecessary choices, actions main like repeat buried, and part To you leave a lot to be desired ". Jordan Novet from VentureBeat wrote positively about the changes, stating "Apple has improved the overall design, as well as experience".
In December 2017, singer-songwriter Neil Young released a new archive as part of the Neil Young Archives project, and criticized Apple for the audio quality offered by its Apple Music streaming service, stating: "Apple Music controls the quality of the audio presented for mass and choose not to make the high quality available, reducing the audio quality to between 5 percent and 20 percent of the masters I make in the studio in all cases, so people hear 5 percent to 20 percent of what I make.. Apple has not offered a high quality tier has caused the label to stop making quality products available to the masses ".
iCloud adjust technology controversy
Implementation of iCloud Music Library causes significant problems for users. There are reports of music libraries affected by issues like tracks being moved to another album, album covers that do not match music, duplicate artists and songs, missing tracks, and sync issues. Mashable writes that "Apple has not publicly acknowledged the problem or responded to our request for comment".
The iCloud Music Library has also been reported to remove music from user's local storage, although this has been debated by other publications caused by user errors or other apps. In addition, the feature is reported to have replaced content uploaded with a version that is locked with digital rights management. In July 2016, Apple redirected suitable technology to incorporate features identical to iTunes Match, particularly the use of "audio fingerprints" to scan voice data. This new technology also removes DRM from matching song downloads.
Album advocates critic
In August 2016, Frank Ocean released Blonde exclusively on Apple Music. The decision was made by Ocean independently, without Def Jam Recordings, his former label, being part of the deal. Exclusive deals are reported to "trigger a war of music streaming". The move follows in the footsteps of other artists, including Adele, Coldplay, Future, Drake, Beyoncà © Å ©, Rihanna, and Kanye West, who released the album in exclusive terms with streaming music competitors from Spotify's leading service. Jonathan Prince, head of Spotify communications, told The Verge that "We're not really in the business of paying for exclusives, because we think they're bad for artists and they're bad for fans." The artist wants as many fans as possible listen to their music, and fans want to be able to hear anything they like or interest - exclusively blocking it for both sides.Of course, we understand that exclusive short promotions are common and we have no absolute policy towards them but we definitely think best practices for everyone is a widespread release ". Independent Ocean's move to Apple Music's exclusivity led to "major fights in the music industry", and Universal Music Group reportedly banned the practice of exclusive releases for signed artists. Soon after, several major record labels followed Universal, marking a significant change in the industry. According to an unnamed label executive Spotify also introduced a new policy saying that the service will not provide the same level of promotion once an album arrives at Spotify after other services, including not being shown clearly in the playlist. Rolling Stone wrote in October 2016 that "if you want to follow a new album by Beyoncà ©  ©, Drake, Frank Ocean and Kanye West, among many others, you have to subscribe to not just one but two streaming services" , adding that "But over the past few months, reactions have evolved against this new reality". Lady Gaga told Beats 1 radio at Apple Music that "I told my label that if they signed a contract with Apple Music and Tidal, I would divulge all my own new music".
In May 2017, Apple Music executive Jimmy Iovine told Music Business Worldwide that "We tried it, we will keep doing some things with artists occasionally, the labels do not seem to like it and in the end it's their content."
See also
- Beats 1 - Apple Music's live radio station
- iTunes Radio - a precursor to Apple Music, was discontinued on January 28, 2016
- Comparison of streaming music services on request
- List of internet radio stations
- List of online music database
References
External links
- Official website
Source of the article : Wikipedia
0 Comments