A television ad (various called television commercials , commercial or ads in American English, and is known in English English as a TV ad or just ads ) is a range of television programs produced and paid for by the organization, which convey messages, usually to market a product or service. Advertisers and marketers can refer to television ads as TVC .
Ad revenue provides a significant portion of funding for most private television networks. During 2010, the number of ads has grown steadily, while at the same time, the length of each ad has been reduced, according to Nielsen. Such advertisements have promoted a variety of goods, services, and ideas from relatively early in television history.
The effects of public television advertising that saw (and the effects of mass media in general) have been the subject of philosophical discourse by such figures as Marshall McLuhan. Television program broadcasts, measured by companies such as Nielsen Media Research, are often used as metrics for television ad placements, and consequently, for rates broadcast by broadcasters to advertisers for broadcast on networks, television programs, or certain times of the day (called "dayparts" ).
In many countries, including the United States, television campaign advertising is considered very important for political campaigns. In other countries, like France, political advertising on television is severely restricted, while some countries, like Norway, prohibit full political advertising.
The first official pay-TV ad was broadcast in the United States on July 1, 1941, on top of New York WNBT station (then WNBC) before a baseball game between Brooklyn Dodgers and Philadelphia Phillies. Announcement for Bulova watches, where the company pays anywhere from $ 4.00 to $ 9.00 (reports vary), displays a modified WNBT test pattern to look like a clock with a needle indicating the time. The Bulova logo, with the phrase "Bulova Watch Time", appears in the lower right quadrant of the test pattern while the second hand sweeps the dial for a minute. The first TV commercials broadcast in the UK were broadcast on ITV on September 22, 1955, advertising Gibbs SR toothpaste. The first TV commercial aired in Asia appeared on Nippon Television in Tokyo on August 28, 1953, the Seikosha ad (later Seiko); it also displays the clock with the current time.
Video Television advertisement
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Television advertisements involve two main tasks: creating television ads that meet broadcast standards and then, placing ads on television through the purchase of targeted air time media that reaches the desired customers.
To reach the first step means different things in different parts of the world depending on the rules that apply. In the UK for example, permission must be granted by a Clearcast agency. Another example is Venezuela where permissions are governed by a body called CNAC. The license grants the broadcasting agency a guarantee that the ad content meets the legal guidelines. Therefore, custom extended licenses sometimes apply to food and medical products as well as gambling advertisements.
The second is the TV Ads Delivery process and typically includes Post House Production engagements, a Media agency, Ad Distribution Specialist and final destination, broadcasters.
Characteristics
It is important to choose a television production company and advertising agency with relevant expertise in both of these areas, and better choose an agent that generates advertising and air time spots, as the expertise in broadcast quality production and broadcasting standards is critical to gaining acceptance of advertising by network. After the advent of cheap video software and consumer cameras, many people have been offering video production services on the internet. Video production companies that do not regularly place TV ads in the air are often rejected by the network for technical or content issues, due to their lack of experience in creating content ready for broadcast.
Many television ads feature songs or melodies ("jingles") or slogans designed to be striking and memorable, which may remain in the minds of long-time television viewers after the ad campaign ranges. Some of these jingles or phrases can take their own lives, spawning jokes that appear in movies, television shows, magazines, comics, or literature. These long-lasting elements of advertising can be said to have taken place in the history of demographic pop culture to whom they appear. An example is an eternal sentence, "Winston feels good like a cigarette should be", from an eighteen year ad campaign for Winston cigarettes from the 1950s to the 1970s. This direct dialogue and reference variation appeared for two decades after the ad campaign ended. Another example is "Where's the Beef?", Which grew so popular that it was used in the 1984 presidential election by Walter Mondale. Another popular catch phrase is "I've fallen and I can not wake up", which sometimes still appears, more than two decades after the first use. Some advertising agency executives have produced more than one eternal slogan, such as Mary Wells Lawrence, who is in charge of famous slogans such as "Raise your hand if you're sure", "I'm New York" and "Believe Midas's touch."
Advertising agencies often use humor as a tool in their creative marketing campaigns. Much psychological research has tried to show the effect of humor and their relationship to empowering ad persuasion.
Animation is often used in ads. The images can vary from traditional hand-drawn animations to computer animations. By using animated characters, ads may have certain appeals that are difficult to achieve with actors or show only products. Animation also protects ads from the fashion changes that will date it. For this reason, animated ads (or a series of such ads) can be very long running, decades in many instances. An important example is the advertising series for Kellogg cereal, starring Snap, Crackle and Pop as well as Tony the Tiger. Animation is often combined with real actors. Animated ads can achieve lasting popularity. In every popular vote for the most memorable television commercials in the UK, such as in ITV or Channel 4, the top positions on the list always include animations, such as classic Smash ads and Leisure Tombs.
Other long-term ad campaigns capture people by surprise, even deceiving the viewer, such as the Energizer Bunny ads series. It started in the late 1980s as a simple comparison ad, where a room full of battery operated rabbits was seen hitting their drums, all slowed except one, with Energizer batteries. Years later, a revised version of this seminal ad makes the Energizer bunny escape from the stage and keep going (according to the announcer, he "keeps going and goes and goes..."). This is followed by what looks like other ads: viewers are unaware of the fact that the following "ads" are actually a parody of other well-known ads until Energizer's bunny suddenly interrupts the situation, with the announcer saying "Still going..." (Energizer way Battery Company stressed that their batteries last longer than other leading batteries). This ad campaign lasted for almost fifteen years. Energizer Bunny series itself has been imitated by others, through Coors Light Beer ads, in movies, and by current ads by GEICO Insurance.
Maps Television advertisement
TV Ads by country
United States
In the United States, the Nielsen rating system measures viewers' viewership of television programs, and provides a way for television broadcasters to determine how popular their television shows are, so they can decide how much the advertiser charges for the airtime.
For every hour of the day broadcast, the ad takes a considerable portion of the time. The commercial break has become much longer. In the 1960s, an hour-long American event will typically last for 51 minutes, excluding advertising. Currently, similar programs will only be 42 minutes long; 30-minute blocks typically cover 22 minutes of programming and eight minutes of advertising - six minutes for national advertising and two minutes for local ads. By 2016, many events shortened to just 19 minutes of content per half hour.
Television broadcasts of the 101 minute film The Wizard of Oz (1939) for example, can, in the early to mid 1960s, take two hours even with advertising. Today, the same movie broadcast will take place between 2½ and 3 hours, including ads. Because of this, it is common practice to edit a movie to fit within the specified time.
For 10 hours, American audiences will be shown about three hours of advertising, double what they'll see in the 1960s. If the 1960s show is a rerun of the day, the content can be edited by nine minutes to make room for additional ads.
In the 1950s and 1960s, the average length of an ad was a minute. Beginning in the early 1970s, the average length shrank to 30 seconds. A 15-second advertisement began to appear in the late 1980s.
TV ads are coded for identification by broadcasters via ISCI code. As of March 31, 2014, Ad-ID has been mandated as the default identification method for TV ads.
A special case of TV commercials is a rare or one-time event known as Mega Event Advertising.
Popularity
In the United States, TV ads are generally regarded as the most effective mass-market ad format, and this is reflected in the high cost of TV networks for broadcasting commercial broadcasts during popular TV shows. The annual American Super Bowl football game is known for its commercials as for the game itself, and the average cost of a 30-second TV spot during this game (viewed by 100 million viewers) has reached US $ 4.5 million (as of February 2013).
It has been suggested that, in general, television executives believe that advertisers want demographic ages 18-49 and that older viewers are hardly interested in most advertisers because of their unwillingness to change their buying habits. Products intended for older consumers, such as certain health and insurance products, are advertised regularly on television, generally during programming that appeals to older adults.
The number of audiences in the target demographic is more important for ad revenue than the total audience. According to Advertising Age, during the 2007-08 season, Gray's Anatomy can charge $ 419,000 per ad, compared to just $ 248,000 for advertising during CSI , even though CSI has nearly five million more many average audiences. Due to its demographic strength, Friends can charge almost three times as much for ads like Killing, She's Writing , even though both series have the same total number of viewers during their season together, same in the air. The broadcast network is concerned about the growing use of DVR by young audiences, resulting in aging of the viewers who are watching instantly and consequently, lower ad levels. TV advertisers can also target specific audiences from populations such as certain races, and people from certain income levels or gender. In recent years, events that tend to target young women tend to be more profitable for advertising than those targeted to younger men. This is due to the fact that younger men watch less TV than their female counterparts.
In the UK, television advertising is much cheaper than in the United States. The current record for ad slots on British terrestrial television is quoted on Ã, Â £ 250,000 for a 30-second slot during the 2010 series Britain's Got Talent . But while UK TV advertising is cheaper, this is only expected because the UK has a much lower population (63 million) than the US (310 million). So if the Ã, Â £ 250,000 figure is adjusted to the American term, the population becomes 5 times larger and the exchange rate, this figure will be $ 2 million, closer to the figure of the US Super Bowl.
Since a television commercial can be broadcasted repeatedly for several weeks, months, and even years (Tootsie Roll company has broadcast a well-known advertisement that asks "How much lick is needed to get to tootsie center from Tootsie Pop" For more than three decades " , television production studios often spend huge amounts of money in the production of a single television thirty seconds.This significant expenditure has resulted in a number of high-quality ads with high production value, the latest special effects technology, the most popular personalities, and the best music. manufactured so carefully that it can be considered a thirty-second movie thriller: indeed, many film directors are directing television commercials as a way to gain exposure and to earn a salary One of the cinematic moments of famous film director Ridley Scott is television commercials he directed to computers Apple Maci ntosh, which aired in 1984. Although this ad was broadcast only once (apart from occasionally appearing in a TV ad compilation ad and an hour 1 AM aired in Idaho a month before the Super Bowl so the ad could be submitted for the 1983 Clio Awards), it has become famous and famous, to the point where he is considered a classical television moment.
Despite the popularity of multiple ads, many consider it a nuisance for a number of reasons. The main reason may be that the advertising volume is likely to be higher (and in some cases much higher) than regular programming. The United States Congress passed the bill on September 30, 2010, called the CALM Act, to reduce the volume of advertising votes, and the loudness rules set by the FCC take effect from December 13, 2012. In the United Kingdom, the Advertising Practices Broadcasting Committee has similar rules. The more ads, as well as the overplaying of the same ads, is a factor of secondary disturbance. A third is probably that television is now the primary medium for advertising, encouraging advertising campaigns by everyone from mobile phone companies, political campaigns, fast food restaurants, to local businesses and small businesses, encouraging longer commercial breaks. Another reason is that ads are often cut into specific sections of regular programming that are the climax of a plot or major turning point in the show, which many people find attractive or entertaining to watch.
Restrictions
Starting on January 2, 1971, ads featuring cigarettes were banned from American TV. Ads for alcohol products are allowed, but consumption of any alcoholic products is not allowed in television advertising (for example, an actor in a beer ad can not be shown to actually drink beer). The Federal Trade Commission and the Federal Communications Commission have established rules for television advertising, outlining restrictions on certain products, content and claims, in addition to the minimum technical standard mandates. Additional content standards are set by each television broadcasting entity to accommodate local laws, community standards, and demographics of their particular audience; This broadcast outlet checks every ad that goes through a process known as "permission".
Ads as programming
Since the 1960s, media critics have claimed that the line between "programming" and "advertising" has eroded to the point where the line is almost the same as at the beginning of the media, when almost all individual television shows are sponsored entirely by one company (the model being carried from old network radio). For much of the 1970s, 1980s, and 1990s, the FCC enacted a rule requiring networks that broadcast programs on Saturday morning and Sunday evenings at 19:00/18:00. Central to the air ("We'll come back after these messages...", "... now back to our program" and its variations) to help young viewers differentiate programs from ads. The only programs released from this rule are news events and news related events (such as 60 Minutes ). Conditions on children's programs have been loosening since the 1970s and 1980s.
Europe
In many European countries, television ads appear longer, but less often their ads are damaged. For example, instead of 3 minutes every 8 minutes, there may be about 6 minutes every half hour. EU regulations limit the time taken by ad breaks to 12 minutes per hour (20%), with a minimum segment length of 20 or 30 minutes, depending on the program content. Direct imported impressions with shorter segments, such as US sports events, replace original ads with promotional materials. Ad broadcast time may vary within EU and other countries and between networks depending on local policies. Unlike in the United States, in Europe, the name of an advertising agency may appear at the beginning or end of the ad.
United Kingdom
In the UK, the BBC is funded by license fees and does not filter ads. On commercial channels, the amount of time the broadcast allowed by the UK Ofcom broadcast registrar for advertising is an overall average of 7 minutes per hour, with a limit of 12 minutes for a specific hour (8 minutes per hour between 18.00 and 23.00). With 42 minutes of American exports to the UK, such as Lost , given an hour-long slot, almost a third of the slots were taken by ads or trailers for other programs. Directly imported television programs such as WWE Raw display promotional materials in exchange for a U.S. advertising break. Infomercials (known as "admags") were originally a feature of regional commercial ITV stations from the launch in 1955 but were banned in 1963.
The first ad shown in the UK is an ad for S.R. Toothpaste on September 22, 1955, on the network ITV (first day) in the UK, In Scotland the first ad aired on August 31, 1957, Northern Ireland ads premiered on October 31, 1959 and Wales ads first aired on May 10, 1968.
Many popular ads over the years are for Bisto Gravy, Boot's, Smith's Crisps & amp; Flora.
On July 1, 2000, TV broadcasters began asking for advertisements to be presented to them on the big screen, an event called C-Day in the promotion of industrial change.
In 2008, Ofcom announced a review of advertising regulations and teleshopping television, with a view to changing their code, Rules on Number and Distribution of Ads (RADA), which regulates the duration, frequency and limitations of television advertisements.
Television advertising specialist Nick Illston, from Pace Media's advertising agency, stated that ITV worth £ 250,000 asking price for 30-second slots during the 2010 series Britain's Got Talent is currently the most expensive advertising slot on television.
After the decline in popularity around TV ads 2014 is now increasing again. With on-demand services in the field of video as well as music, games have changed, but TV stations have found a way to integrate their standard TV ads into their streaming platforms. When you include an on-demand view, commercial TV reaches 91.9% of UK every week, that means the average broadcast TV ad campaign gets 237 million views. Ã, Â £ 5.28 billion invested in TV commercials in 2016, up 0.2% from a year earlier. By 2017, it is expected to grow by another 1.6%
In 2017, the London-based production company Space City Productions has produced the most TV commercials in the UK since 2000, and was named the number one cost effective TV commercial in the UK.
German
As in Britain, in Germany, public television stations have a large market share. Their program is funded by licensing fees as well as advertisements for certain hours of the day (20 minutes per day, not after 8 am), except on Sundays and public holidays. Private stations are allowed to display ads up to 12 minutes per hour with a minimum of 20 minutes of programming between interruptions.
Greek
In Greece, where most television stations and channels do not remove their logos before the commercial break, it is mandatory for public and commercial TV stations to separate ads from the rest of the program with the identity of each station. Subliminal ads, tobacco, and drugs are not allowed. Most programs (series, documentaries, etc.) can have one ad break every 20 minutes. Advertising must not exceed 15% of broadcasting day or 20% if there are direct advertisements to buy or rent products (such as informercials). Ad breaks may not exceed 4 minute duration with movie/telefilms exceptions longer than 45 minutes, which can have a single 9 minute commercial break and movies/telefilms over 110 minutes which can have more than one ad break every 45 minutes for 9 minute.
French
The Conseil SupÃÆ'Â © rieur de l'audiovisuel allows ads for up to 9 minutes per hour on average in a day, and 12 minutes in an hour. Private channels can only broadcast one ad break if the show is less than an hour and two ad breaks if the show is over an hour. For public channels, ads are allowed up to 6 minutes per hour on average, and are prohibited after 8 pm.
ireland
In Ireland, the Irish Broadcasting Authority determines the number of advertisements on commercial and community TV stations, whereas the Minister of Communications, Energy and Natural Resources is responsible for the limitations of Broadcasting Service advertisements on TV and Radio, and commercial radio advertisements are arranged through sculptures.
The first television commercial was shown on December 31, 1961. But in the early years it was all in Black 'n' White but in the 1970's came color television arrived. Ads are very popular over the years, the most popular names are Gateaux Cakes, Tayto Crisps, etc.
Until 2010 commercial broadcasting where allowed a maximum of 15% of advertising time vs. overall broadcast time. In 2010, TV3 requested an increase in advertising minutes due to the high level of competition from advertising neglect that came to Ireland via satellite and cable service providers, as well as the number of direct ITV programs carried by TV3 (such as The X Factor). BAI agreed to increase the number of ads on commercial TV broadcasts to bring Irish commercial TV channels in line with UK commercial TV channels. The Independent Broadcasters of Ireland also lobbied for a similar increase, but regulators could not increase their advertising minutes because it was written into the Statue, meaning that any change is the responsibility of the national parliamentarian (The House of the Oireachtas).
Commercial Broadcasters may not exceed 18% of their broadcasting day for advertisements and they may only have a maximum of 12 minutes of advertising per hour, except for children's programs where ads can not exceed 10 minutes per hour (commercial TV broadcasters including TV3 and Setanta). Irish community TV channels rarely display ads; but they are allowed to display 6 minutes of ad per hour.
RTÃÆ' â € ° TV and Radio carry a maximum of 9 minutes per hour of advertising, but only an average of 6 minutes per hour of advertising, and the same rule applies to TG4: this number reaches 10% of the total broadcast time. On television, RTÃÆ' â € ° can not load ads in RTÃÆ' â € ° News Now and RTÃÆ' â € ° jr; they do not carry ads for programming under 6s, RnaG or their Digital Radio services.
On International television day, Tuesday, November 21, 2017, there was a re-play of some long-time television commercials after the 6 and 9.00 news about RTE1 that appeared in the Irish Film Archive on Wednesday, April 26, 2017.
On Sunday, July 1, 2018, more old televisions than in previous years will be restored.
Finnish
In Finland, there are two major non-commercial channels run by the state-owned Yle broadcasting company, running ads only on very rare occasions, such as important sporting events. The three main commercial channels of MTV3, Sub (a subsidiary of MTV3), and Nelonen, all running their ads during the break approximately every 15 minutes. Since digital TV has been introduced, the number of TV channels has increased, with Yle and the main broadcaster all adding new channels (including multiple subscription channels). The analog broadcast ceased in August 2007 and the national TV service is now exclusively digital. The typical break lasts about 4 minutes. The length of individual ads can vary from a few seconds (7, 10 and 15 are common), and they are currently rarely more than one minute in length. Many supranational company ads are generally nicknamed from English-language ads. Although Sweden is another Finnish official language, the ad does not feature Swedish subtitles or Swedish ads that are displayed with the rare exception of some political ads at the time of the election.
Russian
The Russian ad snippet consists of 2 parts: federal ads and regional ads. Each duration is 4 minutes and 15 minutes per hour respectively. Like Greece, Russia is one of the few countries where the logo of a television channel is maintained during the commercial break. In Russia, tobacco advertising is prohibited, and by 2013, this is followed by advertising of alcohol and drugs.
Denmark
Denmark DR channel is funded by a television license, so they do not show any ads. Other Danish television networks, TV2 shows ads only in blocks between programs. This can take from 2 minutes to 10 minutes, depending on the time for the next show. In Denmark, ad breaks are strictly prohibited and ads targeted to children are restricted. Channels like Channel 5 and TV3 are allowed to interfere with the program, since these channels are broadcast via satellite from the UK.
Norwegian
Television advertising is governed by the Broadcasting Act. NRK public service announcers are licensed, and can not run ads, but program sponsors (usually sporting events) are allowed. Commercial channels may interfere with television programs with advertising, but certain conditions apply. The maximum number of ads is 15% per hour (09 minutes). The second most watched channel in the country - TV2 - is funded by television commercials. Norwegian programs broadcast from abroad - such as Norway's TV3 broadcast from London in Norwegian - must comply with British rules. Political TV ads are strictly prohibited, as are all advertisements for tobacco and alcohol. TV ads are monitored by the Norwegian Media Authority (Medietilsynet).
Croatian
In Croatia, commercial broadcasters can show ads up to 12 minutes per hour, while the general broadcaster HRT, which is partially funded by license fees, shows fewer advertisements and usually does not interfere with series and movies. Tobacco advertising is prohibited but alcohol and non-prescription drugs can be advertised on TV. Political ads are only allowed in the short official campaign period before the election and are only in a block apart from other ads.
Polish
In Poland, the national public broadcaster, Telewizja Polska, is partially funded by license fees. Advertising breaks on public television can be broadcasted only between programs, except for live events (mostly sports) that contain breaks that can be disrupted. Commercial broadcasters may interfere with programs for advertising, but some channels (such as Canal) broadcast their programs without interruption. Furthermore, all programs featuring sponsor names or products are required to announce them with short labels at the beginning and end of the program. Tobacco and alcohol advertisements are prohibited under the Health Protection Against the Consequences of Tobacco Use and Tobacco Act Act of 9 November 1995, and Education in the Sobriety and Counteracting Alcoholism Act of October 26, 1982, but advertising for beer, although limited, can be displayed between 20: 00h and 06: 00h. With the approval of unhealthy food advertising has been banned since January 1, 2015 on children's channels such as MiniMini, TVP ABC and Nickelodeon and on other programs aimed at children but has been criticized for raising TV ratings on national public TV channels for animated films is intended for children as well as family films (especially on TVN and Polsat) as well as in talent show programs involving children (eg The Voice Kids of TVP2 or Mali giganci TVN) to 12 to avoid restrictions on unhealthy food by making it more attractive to advertisers. Since April 1, 2017, betting ads are limited by amendment to the November 19, 2009 Gambling Law, which can not be broadcast between 06:00 and 22:00 (except for sports broadcasts) and during children's and youth programs.
Asia-Pacific
India
In India, the Code for Adjustment of Advertising in India, set by the Indian Advertising Standards Board (ASCI), applies to TV Ads (TVCs). If consumers see ads that they deem misleading or offensive, they can write to ASCI. Under the terms of the 1995 Cable Television Network Act, and the India TV Channel Policy Guidelines (first introduced in 2000), gave governments the power to block the transmission and retransmission of any channel in the country. The Indian Telecommunications Regulators Authority has clear guidelines for TV commercials in India. Indian television channels are broadly segmented through Broadcast television, cable television, satellite television, internet protocol television. There are 857 privately licensed satellite stations as well as 190 government channels under the list of television stations in India. TV ad rates vary for TV commercials, regional/national channels, prime/non-prime time and also on media planning platforms. The Indian Advertising Standards Board has defined principles and guidelines for individuals, corporate bodies and associations involved in or otherwise concerned with advertising practices for such media as television. Its principles include honest representation, not offensive to the public, against dangerous products/situations, fair in competition. The guidelines include Automotives & amp; Security, Educational Institutions, Food & amp; Drinks, Rejection in Ads. TV advertising means delivering messages, usually to market a product or service. TV Ads allow you to show and tell a broad audience about your business, product, or service. This allows you to truly demonstrate the benefits of ownership. You can show how your product or service works and how packaged it is so that potential customers will know what to look for at the point of sale. The advantage of television advertising is that TV reaches a much larger audience than local newspapers and radio stations, and it does so over a short period of time. This reaches the audience when they are most attentive. It enables you to convey your message with vision, sound, and motion, which can give you instant credibility for your business, product, or service. It gives you the opportunity to be creative and attach personality to your business, which can be very effective for small businesses that rely on fixed customers.
Malaysia
In Malaysia, government departments monitor television advertising rather than private institutions. Almost all television stations and channels in the country, whether government-owned, private or paid television channels, broadcast ads, with the channel's logo removed before the start of commercial breaks.
There are usually two ad breaks in the half-hour program and three ad breaks in an hour-long program, with the exception of news programs. Terrestrial television may only broadcast advertisements during the currently broadcast program except before announcing breaking fasts in Ramadan, although advertising may be included during CJ Wow Shop on Prima Media channels such as NTV7 and TV9 as of June 2016.
Since Malaysian television ads are controlled by government departments, Malaysian TV ad permission numbers appear during the first few seconds of each ad. The abbreviations in the first part of the license number referring to the ministry dealing with the TV advertising permit number always changed moments after the Malaysian government created a new portfolio of ministers and name changes for several ministries after the election. The use of the ad code started in 1995, with KP/YYYY/XXXX which means KP Ministry of Information, YYYY is the year the ad generates and XXXX is the ad's license number. These were replaced by KPKK (Ministry of Information, Communication and Culture) and KKMM (Ministry of Communication and Multimedia Malaysia) respectively in 2009 and 2013. The use of the ad code has declined in recent years, although it is still used in almost all advertisements shown in RTM. Other advertising licenses include KKLIU (Ministry of Health, Drug Advertising Authority) for drug advertising, used prior to 1995 and JIRP (Pesticide Advertising Department) for pesticide advertising. All pesticide advertisements must show the word " THIS ADVERTISING ADVERTISE TOOL" "(This is a pesticide ad, formerly THIS IS A PERIOD OF TOXIC ) and the JIRP ad code at the beginning of the ad and the words. the word " READ LABEL BEFORE " (Read the label before use, before READ THE EXIT LABEL BEFORE IT USING ) at the end of the ad. It is also used in advertisements in newspapers and magazines.
Astro is also known to delay incoming two to five minutes of incoming satellite feeds (some channel delays by one hour) from the actual start and end time of the program (eg programs broadcast at 13: 30h will begin at 13: 33h) with broadcast ads during the program in-between for the purpose of its commercial replacement, because the government law prohibits advertisements produced from abroad, with the exception of film footage (since release date may include more than one country).
Drink ads displayed after 22: 00h during non-Malay programs have been banned in the country since 1995, while cigarette advertisements were banned from displaying cigarette packs in 1995, and were banned entirely in 2003. Fast food ads during children's programs was also banned in 2007. There are also restrictions on Malaysian television about advertising for 18-rated movies, female sanitary products and unhealthy foods that should not be broadcast during children's programs, and lottery advertisements, which are prohibited during the Malay program. Lingerie ads are banned on Malaysian television, but are allowed in non-Malaysian magazines published in Malaysia. Also, the promotion of television programs for sponsored programs is treated separately from program promotion, although some channels have sponsor names advertised in program promos.
Philippines
The Philippines advertising industry is self-regulated. The Philippines advertising industry adopted the Advertising Code of Ethics basically to improve efficiency in processing applications and solve cases and avoid costly trial proceedings in regular courts. The earliest Advertising Code of Ethics originated with the Philippine Advertising Council (PBA) established in 1974. In 1989, the PBA was renamed the ADBOARD Advertising Board and was mandated by Implementing Rules and Regulations R.A. 7394 or the Consumer Protection Act to ensure that all creatives comply with their Code of Ethics. Ad Content ADBOARD & amp; The Regulations Committee (ACRC) has been the main implementing agency of self-regulation advertising in the Philippines until March 31, 2008, when the Ad Standard Board (ASC) took over this function. The Philippine Broadcasting Association, a self-regulatory organization that represents the majority of television and radio broadcasters in the country, limits advertising to 18 minutes per hour, a step taken to help "promote the public interest."
In this case some TV broadcasters must remove the channel logo (such as ABS-CBN, TV5 & GMA) before starting the commercial break. Also, all commercial and advertising content will start (right after most TV shows will be broken) before or after TV program announcements/etc. Some TV ads to be shown require ASC permission if the content has trivial facts and testimony.
Since television was introduced to the Philippines in 1953, they used imported TV commercials until 1960, the same way in which they used billboard advertising during the American period. In 1960, P & amp; G opens the way to start the first local TV ad.
In 1966, when Philippine TVs changed from black-and-white to color, Colgate-Palmolive was the first to advertise in color.
Some ads have the following notices shown at the time or at the end of an ad depending on the product type.
- "Drinking Enough/Responsible." for alcoholic beverages.
- Members: BancNet/MegaLink/Expressnet and PDIC (or vice versa) Maximum deposit insurance for each deposit 500.000 and "Regulated/supervised by Bangko Sentral ng Pilipinas" for bank
- "GOVERNMENT WARNING: SMOKING CIGARETTE IS HAZARDOUS FOR YOUR HEALTH." (Chinese: ??????: ??????) (formerly "Government Warning: Smoking cigarettes are harmful to your health" from 1 January 1970 to 21 May 1979 and "Government Warning: Smoking cigarettes harmful to health" from May 22, 1979 to July 31, 1987) for tobacco products (tobacco radio and tobacco advertising and hand-rolling advertising is prohibited since January 1, 2016 pursuant to Article 22 of the Republic Act 9211 or the Tobacco Regulatory Act 2003)
- "PAALAL MALAYS: ANG (product name) AY HINDI GAMOT IN HINDI CAN GAMITING PANGGAMOT SA ANUDANG URI NG ILL." (formerly "CAN NOT BE ADJUSTED" CLAIM THERAPY) for food, diet, fiber and herbal supplements.
- "If symptoms persist, consult your doctor/doctor." for over-the-counter medicines.
- "This is a paid ad." for political advertising.
- "Political ads are paid for and by (name), (address)." also for political advertising.
- "The use of milk supplements should only be based on the advice of a healthcare professional". (previously "breast milk is best for infants up to 2 years of age and so on.") for infant formula (now milk supplements). Used in conjunction with the DOH-IAC permit number.
- "This product is not intended for babies aged 6 months and under." for food/baby device targeted for 6 months or older.
- "Promo (duration) is from (start of promotional date) to/until (end of promotion date) Per (DTI-NCR/FTEB/area/area code/DOH-FDA CCRR/CDRR/CFRR/DA- NMIS ) Permission Number (number of permits), Series (years) View posters and print ads for (complete) details "for promo.
- "Game Responsibly" for gambling games for http://www.pagcor.ph/& amp; http://www.pcso.gov.ph/
Australia
Similar to the EU, commercials on Australian commercial television are limited to a certain amount within a 24-hour period, but there is no limit to how many ads can appear at certain hours. Australian television has one of the highest proportions of advertising content in the world. In primetime there can be 18 minutes or more of an hourly (inc. Updates) advertisement. Furthermore, product advertisements with information content are labeled "public service announcements" and are not subject to time restrictions; similar to "this program is dedicated by..." announcements, and station identification. As a result, there may be less than 40 minutes of actual program time per hour. Foreign television programs and older films appear to be cut off; comedy shows often return from commercial breaks to laughter, for example. Australia is also one of the few countries in the world where ads can appear before, and above, the closing credits of a program. There are some restrictions on television advertising in Australia, such as complete restrictions on tobacco advertising, as well as advertisements during programs intended for children. ABC, the national public broadcaster, does not broadcast external advertisements, but between programs will broadcast promotions for itself, its programs and its own merchandise, though this is limited to about five minutes per hour. SBS had the same restrictions on ads until 2005 when it began serving external ads between programs, and then, during the program, like commercial networks, although it was limited to 5 minutes per hour with the first ad being a half-hour news update. Back in 1978, the main commercial network had the longest ad break run with a record 53 minute ad.
New Zealand
All New Zealand's major television channels, both state and private screen ads. The average ad takes 14 minutes per hour; there are usually two ad breaks in the half-hour program, and four ad breaks in an hour-long program.
Television commercials began in New Zealand in April 1961, ten months after the first official television broadcast, and were initially licensed only on Tuesdays, Thursdays and Saturdays. Currently, television ads are only banned on Good Friday, Easter Sunday, Christmas and between 6:00 am and noon on Sundays and Anzac Day. The Advertising Standard Authority is responsible for ad compliance, and deals with ad complaints (except for election ads, where the Broadcasting Standard Authority is responsible).
South Korea
In South Korea, television advertising is called CF, an abbreviation for "commercial film".
Under current rules, terrestrial channels can not take commercial breaks in the program. So, ads are usually placed between the intro and the start of a program, and between the final and final credits of the program. Terrestrial channels often share some longer films such as Ten Commandments into sections and regard each section as an individual program. Terrestrial channels can take commercial breaks during breaks during sports events.
Pay-TV channels can take commercial breaks in programs, although some TV channels pay for ad schedules in the same way as terrestrial channels. The rules for ads on terrestrial channels are tighter than paid channels. Non-South Korean channels are not subject to this rule. Tobacco advertising is prohibited.
Other SEA countries and other Asia-Pacific regions
Depending on the style, system, and other factors when in the process of broadcasting the breaks of commercials and TV commercials, some officials (such as governments, associations, institutions, etc.) organize and monitor assets and broadcast TV ads based on international standards.
Latin America
ArgentinaCommercials on Argentine Television (including cable channels operated from the country itself) are limited to 12 minutes per hour. Advertising in the program is allowed, but it counts toward a 12-minute quota, meaning that if the 60 minute event has 2 minutes of advertising in the program, the ad breaks should be limited to 10 minutes for a certain hour, otherwise the station may face fines. Promotions for future television programs are considered as advertisements, and are also counted in quotas. Argentine television channels, usually asked to separate ads from the rest of the programming using bumper with text "Espacio publicitario" ("Ad space") from September 2010 to May 2016.
Beginning March 2014, ads shown on Argentine television began using the phrase "Aviso publicitario de producciÃÆ'³n nacional" ( Advertising for domestic products ) and "Aviso publicitario de producciÃÆ'³n extranjera" ( Ads for outdoor products country ) for local and foreign ads, respectively. Also, advertisements for alcoholic products have a warning "Beber con moderaciÃÆ'³n, Prohibida su venta a menores de 18 aÃÆ' Â ± os" ( Medium Drink Do not sell to people under 18 years ). The warning was not used in alcohol advertising before 1997.
Use of popular music
Before the 1970s, music in television commercials was generally confined to jingle and incidental music; on some occasions, popular song lyrics will be changed to create theme songs or jingles for a particular product. This example was found on Gocompare.com's popular recent ad using "Over There", a 1917 song popular with US soldiers in both world wars and written by George M. Cohan during World War I. In 1971, revenge. when a song written for a Coca-Cola ad was re-recorded as a pop single "I'll Like to Teach the World to Sing" by New Seekers, and became a hit. In addition songwriter Paul Williams composed a piece for the Crocker Bank commercial that he extended and The Carpenters recorded as "We Just Begun". Some pop and rock songs were re-recorded by cover bands for use in advertising, but the cost of original recording licenses for this purpose remained banned in certain countries (including the US) until the late 1980s.
The use of popular songs previously recorded in American television commercials began in 1985 when Burger King used the original recording of Aretha Franklin's song "Freeway of Love" in television commercials for the restaurant. This also happened in 1987 when Nike used the original recording of the Beatles' "Revolution" song in an ad for athletic shoes. Since then, many popular classical songs have been used in the same way. Songs can be used to describe concretely a point about a product being sold (such as Bob Seger "Like a Rock" used for Chevy trucks), but more often just used to associate the good feelings a listener has for a song with a product on display. In some cases the original meaning of the song may be completely irrelevant or even contrary to the implications of use in advertising; such as Iggy Pop's "Lust for Life", a song about heroin addiction, has been used to advertise Royal Caribbean International, a line of cruises. Music-licensing agreements with major artists, especially those that previously did not allow their recordings to be used for this purpose, such as the use of Microsoft "Start Me Up" by the Rolling Stones and the use of Apple Inc. from "Vertigo" U2 became a source of publicity within them.
In early examples, the songs were often used above the objections of the original artists, who lost control of their music publishing, Beatles' music became the most famous case; Recently artists have actively requested the use of their music in advertisements and songs have gained popularity and sales after being used in advertisements. The famous case is the Levi company, which has used some magic in their ads (songs like "Inside", "Spaceman", and "Flat Beat"). In 2010, research conducted by PRS for Music revealed that "Light & amp; Day" by The Polyphonic Spree is the most widely played song in British TV commercials.
Sometimes controversial reactions have followed the use of certain songs on an ad. Often the problem is people do not like the idea of ​​using songs that promote importance to them in ads. For example, the anti-racism song from Sly and Family Stone, "Everyday People", is used in car ads, which infuriates some people.
Common scores for advertisements often feature clarinets, saxophones, or various strings (such as acoustic/electric guitar and violin) as the main instrument.
In the late 1990s and early 2000s, electronic music was increasingly used as a background score for television commercials, initially for cars, and then for technology products and other businesses such as computers and financial services. Television ads have become popular outlets for new artists to get an audience for their work, with some ads displaying artist and song information on screen at the beginning or end.
Future of TV ads
Recorders and digital television commercials skipping
After the video cassette recorder (VCR) became popular in the 1980s, the television industry began to study the impact of fast forwarding users through advertising. Advertising agencies are fighting trends by making them more entertaining. The introduction of digital video recorders (also known as digital television recorders or DTRs), such as TiVo, and services such as Sky, Dish Network and Astro MAX, allowing recording of television programs onto the hard drive, also allows viewers to fast. forward or automatically skip the recorded program advertisements.
There is speculation that television ads are threatened by digital video recorders because viewers choose not to watch them. But evidence from Britain shows that so far not so. By the end of 2008, 22 percent of UK households had DTR. The majority of these households have Sky and data from these houses (collected via a SkyView panel of over 33,000) indicating that, once housekeeping gets DTR, they watch 17 percent more television. 82 percent of their views are normal, linear, broadcast TV without fast forwarding ads. In 18 percent of time-forward TV shows (ie not watched as live events), viewers are still watching 30 percent of their ads at normal speeds. Overall, the extra look is driven by having DTR results in viewers who watch 2 percent more ads at normal speed than they did before DTR was installed.
The SkyView proof is reinforced by the study of actual DTR behavior by the Sponsorship Research Agency (BARB) and London Business School.
Product placement
Other forms of TV advertising include product placement ads on the TV show itself. For example, Extreme Makeover: Home Edition advertises Sears, Kenmore, and Home Depot by specifically using products from these companies, and some sporting events like the NASCAR Sprint Cup are named after sponsorships, and frequent racing cars covered in ads. Many major sports venues in North America are named for commercial companies, which have been around since Wrigley Field. Television programs delivered through new media such as online video streaming also bring different opportunities for traditional methods of generating revenue from television advertising.
Ad overlays
The other types of ads that show more and more, mostly for TV show ads on the same channel, are ad overlays at the bottom of the TV screen, which blocks some images. "Banners", or "Logo Bugs", as they are called, are referred by media companies as Secondary Events (2E). This is done in the same way as bad weather warnings do, only this happens more often. Sometimes they only take 5 to 10 percent of the screen, but the most extreme, they can take as much as 25 percent of the display area. Subtitles that are part of the program's content can be completely obscured by banners. Some even make a sound or move across the screen. One example is the 2E ad for Three Moons Over Milford, which aired in the months before the television show's premium. A video taking about 25 percent of the bottom left of the screen will show a comet impacting on the moon with an accompanying explosion, during another television program.
Google in the TV ad business
In 2007, Google Chief Executive Eric Schmidt, then CEO, announced plans to enter the television advertising business, despite not having the capabilities or expertise in the internal video network. The industry's earliest speculation is that they will use a business strategy similar to their scheme for the sale of radio advertising, particularly the acquisition of the dMarc operating system support provider. Google announced the closure of its TV advertising products in 2012. According to Google corporate blogs, Google suspended its radio ads and radio advertiser feature in February 2009. Google sold its radio purchasing assets in August 2009. Google's radio efforts are widely perceived as failures, as they are in sales of print ads. These two traditional media schemes are among a number of Google technology and media experiments, which have produced mixed results.
Interactive ads
The online video directory is an emerging form of interactive advertising, which helps in remembering and responding to advertisements produced primarily for television. This directory also has the potential to offer other value-added services, such as response sheets and click-to-call, which increases the scope of interaction with brands.
Shorter commercial break
During the 2008-09 TV season, Fox experimented with a new strategy, dubbed the "Free TV" network. The Fringe and Dollhouse episode takes about ten minutes of advertising, four to six minutes less than the other one hour program. Fox stated that shorter ad breaks make viewers more engaged and improve brand recall for advertisers, as well as reduce the surf channel and accelerate through ads. However, the strategy is not as successful as the network hopes and it is unclear whether it will continue in the future.
Competition from the internet
The growing popularity of the internet continues to attract viewers away from advertisers who just fill the television platform.
See also
References
External links
- Television Ads in Curlie (based on DMOZ)
- AdViews - Duke University Digital Library Collection: Digital Archive of Vintage Television Advertising
- Voice-Finder, an article about money generated by TV ads
- RenÃÆ' Â © e Dickason, English Television Advertising - Cultural Identity and Communication, Luton Press University, UK, 2000.
Source of the article : Wikipedia
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