Merchandising

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In a broad sense, merchandising is any practice that contributes to product sales to retail consumers. At the retail store level, merchandising refers to the variety of products available for sale and the display of such products in such a way that it stimulates interest and entices customers to make purchases.

In retail trade, merchandising visual display means selling goods using product design, selection, packaging, pricing, and display that stimulate consumers to spend more. These include discipline and discounts, physical presentation of products and displays, and decisions about which products to serve customers at what time.

Merchandising helps to understand the usual dating notation for invoicing terms. Discount codified solves price issues including markup and drop in prices. It helps to find the net price of an item after a single or double trade discount and can calculate a single discount rate which is equivalent to a series of multiple discounts. Furthermore, it helps to calculate the amount of cash discounts for which the payment is eligible.

Video Merchandising

Merchandising campaign

Annual merchandising cycles differ between countries and even within them, especially those related to cultural habits such as vacations, and seasonal issues such as climate and local sports and recreation. Events such as Chinese festivals and Japanese festivals are included in the annual cycle of store decoration and merchandise promotion.

In the United States, the basic retail cycle begins in early January with merchandise for Valentine's Day, which is not until mid-February. The sale of President's Day was held shortly thereafter. After this, Easter is a major holiday, while spring suits and garden-related items have arrived in the stores, often as early as mid-winter (toward the start of this section, St Patrick's Day stuff, including items green and related products of Irish culture, also promoted). Mother's Day and Father's Day are next, with graduation prizes (usually small consumer electronics like digital cameras) often marketed as "dads and grads" in June (though most of the semester lectures end in May; the graduate section usually refers to high school graduation, which ends one to two weeks after Father's Day in many US states). The next merchandise summer, including patriotic themed products with the American flag, by Anniversaries in preparation for Independence Day (with Flag Day in between). In July, back to school is on the shelf and autumn merchandise has arrived, and in some art and craft stores, Christmas decorations. (Often, Christmas celebrations in July are held around this time.) The market back to school was heavily promoted in August, when there was no day off to be promoted. In September, especially after Labor Day, summer merchandise was exhausted and excess stock of school supplies had also declined, and Halloween goods (and even more than Christmas) appeared. As Halloween decorations and costumes diminish in October, Christmas is already driven by consumers, and on the day after Halloween retailers will use the full ad, even though the "official" season will not start until the day after Thanksgiving. Christmas clearance sales begin even before Christmas at many retailers, although others start on the day after Christmas and continue at least until New Year's Day but sometimes as far back as February.

Merchandising also varies in retail chains, where stores in places like Buffalo may carry snow blowers, while stores in Florida and southern California may even bring beach clothes and barbecue grills throughout the year. Shops in the beach area may carry water ski equipment, while those close to the mountains are likely to have snowboarding and snowboarding gear if there is a nearby ski area.

Maps Merchandising

Trade industry

In Eastern Europe, particularly in Russia, the term "merchandising" is commonly used in the trade industry and shows all marketing and sales stimulation activities around PoS (point of sale): the design, manufacture, promotion, maintenance and training of sales staff. A merchant is someone who continues to engage in business promotion by buying and selling goods. In Asian countries, like India, the term is more synonymous with the direct activities of sampling and concept of ideas to delivery. It is a job description that involves leading and working with different departments within organizations, suppliers and buyers to deal with timely deadlines and acceptable quality levels.

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Retail supply chain

In the supply chain, merchandising is the practice of making products in retail outlets available to consumers, especially by hoarding shelves and displays. Although this is used exclusively by store employees, many retailers have found substantial savings in requiring it to be made by producers, vendors, or wholesalers who supply products to retail stores. In the UK there are a number of organizations that supply merchandising services to support retail outlets with general stock replenishment and merchandising support in new stores. By doing this, the retail store has been able to substantially reduce the number of employees needed to run the store.

While shelf builds and building displays are often done when the product is shipped, it's getting activity separate from the product delivery. In a grocery store, for example, almost all products shipped directly to a shop from a manufacturer or wholesaler will be filled by factory/wholesale employees who are full-time traders. Commonly used product categories are Beverages (all types, alcohol and non-alcoholic), baked goods (bread and pastries), magazines and books, as well as health and beauty products. For major food producers in the beverage and food industry, their merchandisers are often the largest single employee group within the company. For manufacturers of national branded goods such as The Coca-Cola Company and PepsiCo, the number of their merchandiser laborers amounts to thousands each.

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License

In marketing, one definition of merchandising is the practice in which a brand or image of a product or service is used to sell another. Brand names, logos or images of licensed branded characters for product manufacturers such as toys or clothing, which then create items in or emblazoned with licensed images, hoping they will sell better than the same item without the image. For IP owners (intellectual property) concerned, merchandising is a very popular source of income, because the low cost of allowing third parties to produce merchandise, while IP owners collect merchandising fees.

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Children

Merchandising for children is most clearly seen in relation to movies and videogames, usually in current releases and with child-oriented television shows.

Merchandising, especially in relation to child-oriented films and TV shows, often consists of toys made in the likeness of show characters (action figures) or items they use. However, sometimes it could be otherwise, with a written event to include toys, as an advertisement for merchandise. The first major example of this is the TV show "G.I JOE A Real American Hero," produced by Hasbro in the early 1980s, but this practice has been common in children's broadcasting ever since.

Sometimes merchandising from television shows can expand far beyond their original performances, even for decades after the show largely disappeared from popularity. In other cases, large quantities of merchandise can be generated from very few sources of material (Mashimaro).

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Adult

The most common adult-oriented merchandising is associated with professional sports teams (and their players).

A small niche in merchandise is a more adult-oriented product marketing with respect to adult-oriented movies and TV shows. This is common especially with science fiction and horror genre. (Example: McFarlane Toys) Sometimes, more intended outings for children find followers among adults, and you can see a bit of crossover, with products from adult-oriented and children-oriented events. ( Gundam kit model) The earliest example of this phenomenon is the Little Lulu cartoon character, which is licensed for adult products, such as Kleenex facial tissue.

Sometimes a non-media product brand can gain sufficient recognition and appreciation that simply placing a name or image on an entirely unrelated item can sell the item. (Examples are Harley-Davidson branded clothing.)

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See also

• Gadget
• Tie-ins
• Shoplifting
• Merchandise
• Merchandising visual

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References

• Standard merchandising Procter & amp;

Source of the article : Wikipedia