In marketing, coupons are tickets or documents that can be redeemed for a financial discount or rebate when purchasing a product.
Typically, coupons are issued by manufacturers of consumer packaged goods or by retailers, for use in retail stores as part of a sales pitch. They are often distributed extensively through letters, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletters), directly from retailers, and mobile devices like mobile phones. Since only price-conscious consumers tend to spend time claiming savings, the function of coupons as a form of price discrimination allows retailers to offer lower prices only to consumers who would otherwise go elsewhere. In addition, coupons can also be selectively targeted to regional markets where price competition is excellent.
In government, coupons are paper certificates used to manage benefits or permits.
Video Coupon
Pronunciation
The word is of French origin, pronounced [kup ??] . In the UK, USA, and Canada pronounced KOO -pon . Generally alternative American pronunciation is KEW -pon .
Maps Coupon
History
Origin
In 1886, The Coca-Cola Company was founded in Atlanta, Georgia, with Asa Candler as one of the partners. He transforms Coca-Cola from an insignificant tonic into a profitable business by using advertising techniques. Candler's marketing includes having company employees and sales representatives distributing free coupons to Coca-Cola. Coupons are delivered to potential customers and placed in magazines. The company gives free soda water soda syrup to cover the cost of free drinks. It is estimated that between 1894 and 1913 one in nine Americans has received a free Coca-Cola, with a total of 8,500,000 free drinks. In 1895 Candler announced to shareholders that Coca-Cola is served in every state in the United States.
In Australia, consumers first made contact with a coupon when a company called Shop A Docket promoted offers and discounts on the back of a shopping receipt in 1986.
Timeline
Timeline for coupon history:
- 1888 - Asa Candler uses paper tickets for free Coke glasses to help market her new soda
- 1909 - C.Ã, W. Post uses a 1 cent coupon to start marketing Grape Nuts breakfast
- 1930 - Coupon usage grows dramatically during major depression
- 1940 - Large grocery stores start using coupons to attract consumers from buying in the local market
- 1957 - Nielsen Coupon Clearing House is designed to be fully devoted to coupon redemption
- 1965 - Half of all families in the United States begin cutting coupons
- 1990 - Internet discovery leads to downloadable coupons and online coupons
- 1992 - The use of coupons last year continues to increase over the next 17 years
- 2002 - Americans save $ 3.8 billion on shopping with coupons
- 2009 - US government uses coupons to promote converter box sales for digital television transitions
Type and use
There are different value types applied to coupons such as discounts, free shipping, buy-one get-one, trade-in for redemption, first-time customer subscriptions, free trial offer, launch offer, festival deals, and free gifts. Similarly, there are a variety of coupon uses that include: to drive purchases, reduce the price of certain goods or goods, provide free samples, or help marketers better understand their customer demographics.
Function
Coupons can be used to examine the price sensitivity of different buyer groups (by sending coupons with different dollar values ​​to different groups). In addition, it is generally assumed that buyers seeking to collect and use coupons are more price sensitive than those who do not. Therefore, the posted price paid by the buyer that is not price sensitive can be increased, while using a discount coupon to keep the price for the price sensitive buyer (who will not buy at a higher price).
Ground coupon
Ground coupons consist of two main types: store coupons and producer coupons.
Save coupons are coupon-based discounts offered for certain items or bundles of goods. The issuing store will receive their own "store coupon", but some stores will also accept store coupons issued by competitors.
Coupons issued by the manufacturer of a product may be used at any store that receives the coupon that carries the product.
Producer coupons have advantages as currency in various retailers, not just in one store.
Grocery coupons are an incentive for people who want to save money, but producer coupons are primarily intended to advertise products and attract new customers with financial incentives. They can also be used to increase sales of newspapers or other publications. For example, one can buy multiple copies of newspapers or magazines to use the coupons in them.
Some grocery stores regularly double the value of coupon shopping as an incentive to bring customers to their stores. In addition, the stores may hold special events where they will double or triple the value of the coupon on certain days or weeks. Whether a dedicated shopping chain will have double or triple coupons usually depends on the value of the original coupon.
Expires
Most coupons have an expiration date after which they will not be honored. For example, a Christmas coupon is only valid during Christmas week. US military coupons abroad honor the manufacturer's coupon up to six months after the expiration date.
Delivery method
Customers can obtain these coupons from various sources, including national newspapers and the internet, with websites offering free printable printable coupons at home and using them at retail stores. Some major shopping chains also produce digital coupons that can be loaded onto a reseller's loyalty card at home, or on an existing coupon-issuing machine. In 2011, the top five vehicles to distribute consumer packaging coupons in the US were: Free Standing Inserts, a coupon booklet distributed through newspapers and other sources (89.4%); in-store distribution (4.2%); direct mail (2.3%); magazine (1.5%); and coupons distributed on or in product packaging (1.3%). Other distribution methods together account for less than 2% of all distributed coupons. There are websites that provide coupons that provide customers with coupons from different stores. These sites collect coupons from various sources.
Print media
Clipping coupons from newspapers have become the most popular way to get coupons, though Internet and Cellular coupons are gaining widespread popularity.
Some retailers and companies use verification methods such as unique barcodes, coupon ID numbers, holographic seals, and watermark paper as protection from unauthorized copying or use.
In addition to newspapers, there are publishers and bookstore retailers who collect coupons and coupons into books, whether for sale or for free.
Internet coupons
Online retailers often refer to coupons as "coupon codes", "promotional codes", "promotional codes", "discount codes", "lock code", "promo codes", "surplus codes", "portable codes", "shopping codes" , "voucher code", "gift code", "discount voucher", "referral code", or "source code". Internet coupons usually provide reduced fees or free shipping, certain dollars, percentage discounts or to get some money back while bids to encourage consumers to buy certain products or to buy from certain retailers. Because paper coupons will be difficult to distribute and exchange, typically words or secret codes are distributed for consumers to type at checkout. Marketers may use different codes for different channels or groups to differentiate response rates.
Mobile coupons
Mobile coupons are the requested electronic tickets and or sent to mobile phones that can be exchanged for discounts or financial rebates when purchasing a product or service. Coupons are usually issued by manufacturers of packaged goods or consumer retailers, for use in retail stores as part of a sales pitch. They are often distributed via WAP Push via SMS or MMS, via GEO Fencing technology or other mobile means. Customers redeem coupons at stores or online. In some cases, customers may redeem mobile coupons at the point of sale. Some retailers may choose to continue redemption to the clearinghouses for final processing.
What's unique about mobile coupons is that the information memory in the coupon is often longer than the coupon end date itself, triggering an actual purchase at a later date. The researchers suspect it is driven by the involvement generated by mobile devices.
Mobile coupons are popular among US fast-food customers. The main success factors for an SMS campaign are the size of the discount, how the discounted value is framed (as a gift or percentage off) and the time of the campaign.
Many retailers support email redemption and paper coupons via mobile devices. In addition to distributing these offers through their own email lists, SMS subscriptions, and apps, they are also often available through voucher apps.
Mobile app coupons
Mobile app coupons may be a regular coupon for redemption (discounted or discounted percentage) used when checkout is distributed by the app developer or the unique personal share code each user has to recruit new users with the benefits of referrals (e.g. Airbnb, Uber). The latter form requires private division of the user on behalf of their private network.
Taxation
Depending on the jurisdiction, the coupon may or may not reduce the sales tax payable by the consumer. This is often determined by who is sponsoring the coupon. If a coupon is issued by a retailer, the product is never offered at the original price and the coupon is a deduction in the amount paid and taxes. If a coupon is issued by the manufacturer, the original price is still paid but some prices are covered by the manufacturer, not the consumer and the full price remains taxable. This is the case with a qualified coupon converter box in the United States, which partially offset for forced conversion to digital TV.
Trading
Coupon producers may or may not place restrictions on coupons restricting their transfers to ensure coupons stay within the targeted market. Because such restrictions are not universal and difficult and/or expensive to enforce, limited voucher trade is tolerable in the industry. Organized coupon exchange clubs are usually found in the area where coupons are distributed. Often coupons are available for purchase on some sites online, but since most coupons are not allowed to be sold, the cost is considered as time and effort to cut coupons.
See also
- Canadian Tire Money
- Coupon (bond)
- Drug coupons
- Extreme Couponing
- Coupon of love
- Normal results
- Trade stamp
References
External links
- Media related to coupons in Wikimedia Commons
- Definition of dictionary on coupons in Wiktionary
Source of the article : Wikipedia
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